Mobilkom - Handheld Sales

High performance, intuitive usability and terminal independence were the three most important requirements in developing a handheld solution for the residential sales force.

Phoron packed a solution – optimized to just a few core processes and functions – for accessing client-related data into the browser window of the field service team’s cell phones. Implementation does not require any installation on a terminal, i.e. after switching devices you can carry on working immediately. By limiting the user interface to just the essential components, performance via a GPRS connection remains satisfactory even in rural areas.
The solution is based on SAP Web Application Server/Netweaver, so it is also fully integrated into the SAP landscape from a development and maintenance perspective.

Key points:

• Tailor-made interface design – optimized for input on a cell phone/PDA
• Fast access to client-related data – any time, anywhere
• Rapid implementation requiring no terminal installation

Contact:
Wolfgang Mayer

Mobilkom - sales processes in SAP

Our consultants have been helping mobilkom Austria map their global logistics processes in SAP since 1997. At the core of the implementation is online connectivity for 40 sales points – both their own and franchise shops – with the SAP system.

Furthermore, Phoron was able to establish a commissions process for mobilkom that enables automatic balancing for business partners.

Key points:

• Deployment of goods logistics modelled in SAP, including virtual goods such as e-vouchers
• Inventory management of prepaid vouchers encrypted at the serial number level
• Sales to multiple partners via coded email
• Tariff and service-related rating for all contracts concluded with telephone customers
• Credit to dealers for hardware sold upon conclusion of contracts.

Contact:
Martin Cernik

Mobilkom - asset lifecycle management

In mobilkom austria’s operational maintenance area, the integrated management of technical elements of the mobile network represents a huge challenge. Seamless tracking of serial-numbered parts throughout the asset’s lifecycle enables optimization of a number of downstream processes and reduction of operating costs.

Besides the lifecycle-oriented approach of this implementation, the focus continues to be on an integrative approach among the specialist departments and the IT systems installed there. Thus, data sets in the MM, PM and FI-AA modules in SAP R/3 have been merged and kept consistent using integrated applications.
Furthermore, external planning systems are connected to SAP via interfaces (web services), so that hardware planning data is able to be transferred to SAP and to enable resource planning. Change requests for the mobile network are managed transparently and in their entirety in SAP.

Key points:

• Extensive additional development to SAP R/3 for equipment lifecycle management (SNPM® Asset Manager)
• Graphical representation of equipment, modelling of new entries, manufacturing alterations or deconstruction via R/3-based drag & process application
• Full integration of the MM, PM and FI-AA modules throughout the lifecycle of technical facilities
• Separation of current assets (spare parts) and fixed assets (investments) using a separate materials evaluation
• Total asset visibility via consistent value tracking and alteration throughout the lifecycle
• Connection of an external planning system to a web application server via web services

Contact:
Ernst Klaus

Mobilkom - CRM for residential sales

The goal was to replace the existing isolated CRM application, which had an error-prone, unstable interface. By doing this, collaboration between departments could be dramatically improved and simplified.
Various departments such as marketing, sales and business communication were optimally integrated by way of a single interface, thus reducing administrative costs across the company while significantly improving cross-departmental efficiency. This was supported through the use of SAP Workflow.
In Mobile Client, field service has a comprehensive offline solution enabling access to master data and reports as well as creation of activity records.
In the office, staff use the Customer Interaction Center as the central interface for recording transactions and as a portal for access to other systems. Telephony integration enables a large number of calls to be automatically routed to the correct business partner, leading to more efficient customer care. 
Recently, more flexible access to selected CRM data and recording of site visits via mobile devices (e.g. handheld device or PDA) was implemented, enabling specific processes for field service to be performed online as well.

Key points:

• Entry of activities in the Interaction Center
• Telephony integration with automatic caller identification
• Workflow-supported process execution
• Offline solution (mobile sales) for field service
• Online access via mobile devices

Contact:
Wolfgang Mayer

Mobilkom - e-commerce

Many of mobilkom’s key partners’ business processes are managed entirely electronically using various e-commerce standards.
On the sales side, large dealers are kept informed about the product palette via EDI and orders from them are entered directly into SAP via EDI, causing the relevant sales agreements to be generated. Besides merely the volume data, primarily serial number information is transferred in dependence of the industry.

On the purchasing side, connections with major suppliers have been set up for trade goods, particularly for technical mobile equipment (Nokia, Motorola etc). The standards used for this are EDI and RosettaNet. Besides ordering, order confirmation, delivery advice and transfer of the purchase invoice are performed.

Furthermore an EDI-based connection from mobilkom’s main energy suppliers to SAP R/3 has been set up, whereby energy consumption data and billing can be transmitted electronically and checked.

Key points:

• Installation and operation on a Seeburger server (BIC)
• Implementation of various notifications to be transmitted to customers and suppliers (order, order confirmation, delivery advice, invoice, serial number information)
• Technologies utilized: Standard EDI, RosettaNet standards (XML standard)

Contact:
Ernst Klaus